Travel Stories

Lovely and vantastic to see our industry receive some much needed press today. Thanks to "The Sydney Morning Herald" for showcasing the future of tech for the grey nomads.

Article Citation:


Tech disrupters are descending on Australia's army of grey nomads.

Jethro Batts, chief executive of Park My Van is similarly buoyed by market trends.

Aussies pay on average between $100,000 and $150,000 to buy an RV and about 63 per cent of buyers are aged 55 or older.

Batts' online RV comparison, hire and book business launched last year after joining forces with company director Kate Reynolds to fund the venture.

Today it compares more than 34 RV hire companies and 5300 parks including national, low cost and free parks.

"We launched to solve two of the biggest problems in the industry. Which van do you hire and where do you park it? And we wanted to bring a predominately offline industry stuck in yesteryear paradigms online," Batts says.

"It is an industry that we felt was under-marketed and needed some new blood and, although the RV industry is close to a massive $20 billion market in Australia and $2 trillion globally, it has yet to face technological disruption (like the rest of the travel industry)."

Batts and Lamont see consumer spending on caravanning expanding until at least 2020.


Read more: SMH Small Business Tech – The 17 Billion Caravan Bonanza

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